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The purpose of this paper is to investigate the factors that affect the adoption of cloud computing by firms belonging to the high‐tech industry. The eight factors examined in this study are relative advantage, complexity, compatibility, top management support, firm size, technology readiness, competitive pressure, and trading partner pressure.

A questionnaire‐based survey was used to collect data from 111 firms belonging to the high‐tech industry in Taiwan. Relevant hypotheses were derived and tested by logistic regression analysis.

The findings revealed that relative advantage, top management support, firm size, competitive pressure, and trading partner pressure characteristics have a significant effect on the adoption of cloud computing.

The research was conducted in the high‐tech industry, which may limit the generalisability of the findings.

The findings offer cloud computing service providers with a better understanding of what affects cloud computing adoption characteristics, with relevant insight on current promotions.

The research contributes to the application of new technology cloud computing adoption in the high‐tech industry through the use of a wide range of variables. The findings also help firms consider their information technologies investments when implementing cloud computing.